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Programme


 

Please note this is a draft programme and is subject to change. You can download a Programme at a Glance here.

Sessions

1:00 PM - 6:00 PM

Registration desk open

Register early to avoid the queues on Thursday morning. Please note registration prior to 1300 will not be possible.

Duration: 5 hours
1:00 PM - 5:00 PM
Te Wharewaka o Poneke

AFS Workshop: Global competence in international education

The AFS pre-conference workshops are held at Te Wharewaka o Poneke, opposite Te Papa. Go directly to Te Wharewaka to register on the day. Workshops include afternoon tea. Tickets are $115 and can purchased during the conference registration process.


“Improving education systems [...] requires creating learning environments that invite young people to understand the world beyond their immediate environment, interact with others with respect for their rights and dignity, and take action toward building thriving, multicultural communities. This is what global competence is about" - Andreas Schleicher, OECD.

In this workshop, we will explore the concept of global competence, why it is of growing importance and how your organisation can embrace it.

Involving participants (international students, homestay families, teachers or staff) in activities to develop intercultural competences is a challenge when they do not perceive such skills as important. How do you inspire their curiosity in those instances?

In this workshop, you will have a chance to participate in experiential activities that enhance intercultural skills. We will discuss strategies for implementing these activities in different settings and identify ways to turn brief experiences into long-lasting learning for your audience.

After attending this workshop participants will be able to:

  • Define global competence.
  • Identify the key skills, knowledge and attitudes needed to develop global competence
  • Understand the role of global competency in the New Zealand context and make connections with the new International Education Strategy and International Students Wellbeing strategy.
  • Apply a variety of techniques to suspend and help others suspend judgment in an intercultural situation.
  • Apply a variety of techniques to foster curiosity in intercultural situation.
  • Apply a variety of techniques to engage their key stakeholders in global competency learning.
  • Learn to value, engage and utilize the experience and knowledge that international students bring to educational institutions.

Who should attend:

International education faculty and staff, trainers and others who are involved in developing global competence or intercultural diversity training in education.

Carla Rey Vasquez

Carla has a Masters degree in Cultural Anthropology from Victoria University of Wellington.... More

Marcela Lapertosa

In the last 10 years, Marcela has traveled the world providing intercultural learning, training,... More

Duration: 4 hours
1:00 PM - 5:00 PM
Te Wharewaka o Poneke

AFS workshop: High-tech solutions for global competence programmes

The AFS pre-conference workshops are held at Te Wharewaka o Poneke, opposite Te Papa. Go directly to Te Wharewaka to register on the day. Workshops include afternoon tea. Tickets are $115 and can purchased during the conference registration process. 


Research shows that merely coming into contact with cultural differences doesn’t develop global competence in students. However, they do develop these skills when taught within a developmental, experiential and holistic framework.

This workshop offers three frameworks that can provide a foundation for your curriculum to build global competence in both inbound and outbound students.

As many people believe that global competence educational programmes require a high-touch, low-tech learning environment, we will also explore how you can leverage technology as a companion to in-person learning, and address strategies to overcome personal and institutional resistance to using technology in educational programs.

We will explore the role technology can play in meeting the following challenges:

  1. How can we best train students on global competence when we are not in the same physical space?
  2. How can we use technology to scale and cater to the training needs of students both in our campuses and those heading off to study abroad?
  3. How can we ensure that these programs are affordable?
  4. How can we ensure that these programs are accessible for people with different abilities?

You will leave with the skills to deliver blended learning sessions on global competence that are engaging, attractive, and effective for your audience.

Who should attend:

Tertiary educators who would like to increase their understanding of how to integrate intercultural learning and global competence into existing curriculum and student mobility programs – by leveraging technology – should join this course.

Bert Vercamer

Bert has a Master's Degree in both Economics from Ghent University (Belgium) and Intercultural... More

Duration: 4 hours
4:00 PM - 6:00 PM
Oceania (Expo Hall)

Expo Hall available for pack-in

The Expo Hall is available to Partners and Exhibitors for pack-in. It remains closed to all other delegates.

Duration: 2 hours
6:00 PM - 7:30 PM
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NZIEC 2018 Icebreaker drinks

Attendance by invitation only for NZIEC 2018 Partners and Presenters.

Duration: 1.5 hours
8:00 AM - 5:00 PM

REGISTRATION AND EXPO HALL OPEN

Please register as early as possible to beat the rush. Barista coffee wil be available for early birds!

Duration: 9 hours
9:00 AM - 9:35 AM
Amokura Gallery

Opening Plenary

This year's opening plenary will set the scene for an insightful and inspiring two days of conference. Join conference MC and award-winning journalist Miriama Kamo, and some special guests, as we kick-start our annual hui.

Miriama Kamo

If you didn’t attend conference last year, you’ll likely recognise Miriama from her... More

Duration: 35 mins
9:15 AM - 9:35 AM
Amokura Gallery

Ministerial address

Hon Iain Lees-Galloway will address delegates in his first NZIEC as Minister of Immigration. Join us to find out more from the Minister on his priorities for immigration and international education.

Hon lain Lees-Galloway

Hon Iain Lees-Galloway has been the Member of Parliament for Palmerston North since 2008. Born... More

Duration: 20 mins
9:35 AM - 9:45 AM
Amokura Gallery

International student speaker

Duration: 10 mins
9:45 AM - 10:30 AM
Amokura Gallery

Inspire Keynote: Global impact from New Zealand

Today's generations are stepping into an era of global citizenship. We are in the midst of highly interconnected global challenges such as climate change and rising inequality that require local and global action. Humanity is also experiencing rapid technological change with major consequences that affect people. What typ of education is esential to thrive in such a world? What does it mean to be global citizens in these times and living at the edge of a map?

In this Inspire Keynote, Yoseph Ayele, Chief Executive of the Edmund Hillary Fellowship, will kickstart our conference's focus on Inspiring Global Citizens. He will plant new seeds on the ways Aotearoa New Zealand can build a culture of experimentation, incubate new models for change, and lead the world. In Yoseph's words, "we can experiment to build a better New Zealand - and a better world."

Yoseph Ayele

Yoseph is co-founder and CEO of the Edmund Hillary Fellowship (www.ehf.org), a non-profit that... More

Duration: 45 mins
10:30 AM - 11:00 AM
Oceania (Expo Hall)

NETWORKING AND MORNING TEA

Duration: 30 mins
11:00 AM - 11:40 AM
Rangimarie Room 1

NZ Tops the Class: Insights from the Worldwide Educating for the Future Index (WEFFI)

The Yidan Prize Foundation commissioned the Economist Intelligence Unit (EIU) to conduct a study on the Worldwide Educating for the Future Index (WEFFI) in order to measure how effective education systems are in developing students, aged between 15 and 24, for relevant skills in a fast-changing job market. WEFFI is the first comprehensive global index to evaluate education system inputs instead of student performance as outputs, i.e. examination scores.

New Zealand tops in WEFFI out of 35 economies owing to its curriculum framework incorporating future skills, collaboration between industry and university, consistency of teacher training and diversity in cultures. This study also provides insights from other countries and different perspectives.

In this session led by Clive Lee, chief executive of the Yidan Prize Foundation, discover why New Zealand is the best in the Worldwide Educating for the Future Index. By attending this session, you will gain a greater appreciation as to the areas in which New Zealand education enjoys competitive advantage relative to other countries. Find out specific proof points that you can use to promote New Zealand education overseas, as well as areas in which we can improve – and stay Number 1 in the world!

Clive Lee

Mr Clive Lee is chief executive officer of the Yidan Prize Foundation. The Yidan Prize... More

Duration: 40 mins
11:00 AM - 12:20 PM
Angus Rooms

Workshop: Working with the cultural diversity of international students

A multicultural classroom is a fertile space to generate ideas and learnings from multiple perspectives. However, it can also be a place of frustration, isolation and marginalisation if the facilitator is unclear about the impact of diversity on the interactions. There is a need to begin with understanding the impact of culture on classroom interactions, and on peer-to-peer learnings.

This highly interactive workshop will explore the challenges faced by service providers and classroom facilitators when working to different cultural expectations, communication styles and attitudes. Teachers, academics and staff members routinely have to deal with more than one or two cultures at the same time.

This workshop led by Dr Shanton Chang discusses the challenges and competencies needed for working in a multicultural environment where an institution may have international students from a variety of countries. This workshop will explore tips and practical suggestions for working in such rich and vibrant – but challenging – environments. It will also introduce participants to cultural dimensions which may impact on everyday interactions.

While this workshop is focused on classroom interactions, it is also useful for anyone who is interested in learning more about intercultural interactions and the day-to-day experiences of international students.

Shanton Chang

Associate Professor Shanton Chang became an international student at the age of 11 and continued... More

Duration: 1.33 hours
11:00 AM - 11:40 AM
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A collaborative journey to build digital marketing capacity for enhanced international student recruitment

50 attendees, 20 tertiary institutions, three locations across New Zealand, January 2018. This was the start of the journey, launched via expert workshops delivered by Higher Education Consulting Group, supported by Education New Zealand.

The goal? Building improved digital marketing capability to recruit international students. Enter Universal College of Learning (UCOL), a modern institute of technology and polytechnic with a strong graduate employability focus and connection to community. During the initial intensive workshop, UCOL was guided through an audit of their internal marketing practices for each of the student conversion stages, from expression of interest to retention, rating their practices against world standards.

Over three months, supported by HECG and Education New Zealand, UCOL developed an action plan, and got busy! And then they continued the journey solo, armed with new insights and knowledge.

In this panel session, you will hear from the key players in this story – directly from UCOL about what they learned and now do differently; from the international and marketing expert who guided them through the process; and from the CEO of Higher Education Consulting Group about the insights into the wider New Zealand sector that were obtained through the collected audit results from all of the workshop participants.

Susie Robinson

Dr Susie Robinson is CEO and Practice Lead - Industry Strategy and Positioning at Higher... More

Carl Pavletich

Carl Pavletich is a co-founder of Fabriko, a human centred design led studio that explores the... More

Katherine Huynh

Katherine Huynh is a digital geek with an interest in connecting data with real-world customer... More

George Hernandez

Mr George Hernandez is a technologist and an international student recruitment and marketing... More

Duration: 40 mins
11:00 AM - 11:40 AM
Soundings Theatre

Ineffective communication: A common cause of Code complaints

With the emergence of social media and 24-hour news cycles, families overseas can easily become panicked. Whether the threat is real or just another case of fake news, it is now more important than ever to have effective real-time communication with international students, their families and agents. Similarly, ineffective communication can lead to disputes between providers and students which challenges New Zealand’s reputation as a provider of quality international education.

In this joint presentation, the New Zealand Qualifications Authority (NZQA), as Code Administrator, and iStudent Complaints, as operator of the International Student Dispute Resolution Scheme, will share anonymised real life cases where ineffective communication has caused complications for international students and education providers, and led to formal student complaints under the Education (Pastoral Care of International Students) Code of Practice 2016 (the Code).

They will explore common communication issues and cultural barriers which can impact on the relationship between students, families and providers. They will also provide some practical tips to help education providers and agents better manage expectations and communicate effectively.

Denise Evans

As an experienced lawyer, mediator and arbitrator, Denise is passionate about finding the right... More

Katerina Kaiwai

Katerina joined the New Zealand Qualifications Authority (NZQA) in July 2017 as a Senior Advisor... More

Duration: 40 mins
11:15 AM - 11:55 AM
Amokura Gallery

Global competence development in international education: Tools to make it happen!

Building on 70 years of study abroad programmes and intercultural research, AFS recently completed an extensive review of best practices and pedagogical studies from across the field to identify the most effective tools and programmatic factors to enhance students' intercultural development while they take part in study abroad or domestic exchanges.

This research underlined that immersion only is not enough for participants to develop global competence. In order to ensure that our international education programmes develop global citizens, strong programmatic intervention is needed. Skilled facilitation, regular reflection and a holistic approach are only some of the recommendations from experts.

These insights resulted in the creation of a new, goal-based curriculum for study abroad participants; the AFS Student Learning Journey Curriculum. By attending this session you will learn about AFS’ state of the art curriculum and gain tools to effectively and practically implement intercultural learning in your own institution.

Marcela Lapertosa

In the last 10 years, Marcela has traveled the world providing intercultural learning, training,... More

Duration: 40 mins
11:15 AM - 11:55 AM
Rangimarie Room 2

From Zero to Hero: How did a monolingual historian come to lead a successful education strategy in Latin America?

In 2015 the College of Humanities and Social Sciences at Massey University decided on a strategy of engaging with the Latin American Education market. At that time we had next to no relationship with the region. By the beginning of 2018 we had agreements (signed or in process) with the top four universities in Brazil (USP, UFRJ, UNICAMP, UNESP), the top four universities in Colombia (Nacional, Antioquia, Javeriana, and Los Andes) and the top two universities in Mexico (UNAM and Tec De Monterrey). These agreements were supported by action in the form of research projects: and staff and student mobility.

How did we go from zero to something more heroic? How did a monolingual historian of New Zealand happen to lead the engagement? What were the drivers of success? What didn’t work? Who helped us on the way and why?

This presentation will explore these questions in a light-hearted manner, drawing on my personal experience in the region: from literally diving in at the deep end, to somehow becoming a ‘market expert’. An outcome that still bewilders me (and my boss!). This paper is aimed, in part, at those too hesitant to seek international opportunities, but will also have some reflections for others already in the market.

Kerry Taylor

On behalf of his College, he led a three-year academic engagement with Brazil, Colombia and... More

Duration: 40 mins
11:40 AM - 12:20 PM
Rangimarie Room 1

Where next? Evolution of the Think New brand

Brands exist in people’s minds as a network of thoughts, feelings, images, stories, associations, colours, sounds, symbols, and memories. This unique associative memory structure is formed based on all the interactions someone has with a brand. Strong brands make a promise about who you are and create positive emotions amongst your audience.

Education New Zealand has developed a new strategy for our Think New brand, established in 2013. The strategy, based on extensive research and discussions with providers and students, aims to increase perceptions of New Zealand’s unique approach to education quality, the most important driver of country preference.

In this session, Paul Irwin, ENZ’s General Manager Student Marketing, will take you through our journey to date. He will outline our findings and indicate how we are working to bring the brand story to life through messaging and imagery. Find out how you can refine your brand messages and align with our national brand to ensure maximum impact.

Paul Irwin

Paul joined ENZ from advertising agency FCB Wellington, where he led the Wellington office for... More

Duration: 40 mins
11:40 AM - 12:20 PM
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Give them what they want: Using real-time data to identify opportunities and strategies for diversification markets

Marketing in international student recruitment is ever-changing: what was relevant and where you could reach prospective students last year may now be a thing of the past. How does your institution ensure that it’s focused in the right markets, and is approaching those markets with the content and online/offline marketing strategies that will provide maximum impact?

In this interactive session we will look at:

  • The Who: we’ll use real-time search data from millions of prospective students around the world to identify growth country and city opportunities for New Zealand higher education providers
  • The What: we’ll look at the results of a 2018 survey of over 5,000 prospective international students on what content resonates with them, and which channels they use to access it
  • The How: we’ll identify best-practice for content marketing and channel engagement, using real examples from the higher education sector.
Rebecca Jones

Rebecca started in the international education sector in the United Kingdom in 2009 before... More

Joanne Chrystal

Heralding from Scotland, Joanne travelled to New Zealand four years ago and was so impressed by... More

Duration: 40 mins
11:40 AM - 12:20 PM
Soundings Theatre

Embedding orientation messages in curriculum to reinforce the Code and aid international student adjustment

Frequently new international students struggle to retain and utilise key Education (Pastoral Care of International Students) Code of Practice information following orientation. Often they arrive with inadequate prior preparation.

This breakout session will explore gaps in current orientation practice, investigate solutions and share ways curriculum courses can reinforce key Code messages, tap into international students’ funds of knowledge, and assist in their adjustment to New Zealand learning approaches.

Attend this session to identify ways in which you can enhance code compliance in your institution and improve the adjustment of your international students.

Chris Beard

Chris has worked in international education for 24 years and co-teaches Victoria University... More

Duration: 40 mins
11:55 AM - 12:35 PM
Amokura Gallery

Developing organisational culture capability using Cultural Intelligence

Culture intersects every aspect of an international education business – building relationships with agents, attracting international students, the provision of a world-class education and pastoral care all require organisations to develop their cultural intelligence. The preparation of global citizens also require students to develop their cultural intelligence to adapt to studying in New Zealand, learning to work with the domestic students and also adapt to different ways of learning. As institutions seek to attract international students to study in New Zealand, and develop the global citizenship of all their students, developing the cultural capability of organisations will be the key to sustainability and innovation.

Cultural Intelligence (CQ) is defined as the capability to interact and work effectively across culturally-diverse settings. This essential intercultural competency can be developed by any and every member of your organisation that has any involvment or interaction with international students and markets. However, it is also becoming a competency that everyone in organisations, schools and academic institutions needs. As experienced practitioners and ones that are already engaged in culturally diverse settings, the ability to exercise leadership and influence those within your organisation will ensure that the institutions and organisations that you work in can develop policies, systems and strategies from business development to pastoral care.

Attend this session to:

  • Explore what CQ is and how it is measured – both individually and in organisations
  • Learn the benefits of developing CQ in your organisation
  • Explore some practical strategies on how it might be implemented in your organisation.

The application of CQ extends to leadership, business and market development, pastoral care and teaching as well as developing essential skills for domestic and international students to become global citizens.

Shireen Chua

Shireen is a Malaysian born Chinese Kiwi (a.k.a. Banana) who has lived in Aotearoa for the past... More

Duration: 40 mins
11:55 AM - 12:35 PM
Rangimarie Room 2

Delhi to Kochi: Segmenting the Indian market for New Zealand's tertiary recruitment

Like the European Union, India is a confederation of different States with diverse ethnic, religious, and linguistic groups. The Indian study abroad market reflects this diversity and there is considerable regional variation in the pattern of Indian students going abroad for higher studies. It is therefore important to have a clear understanding about the diversity of the Indian market, and its relationship with student recruitment, when crafting recruitment plans for the future.

Due to the huge size of the Indian market, New Zealand should focus on collective brand building in India’s highest potential markets. This will help institutions promote diversity and their commitment to student experience.

This presentation will segment the Indian market by regions, identify current top source markets and suggest future changes for recruitment from India in the above context.

Delia Heneghan

Delia brings 25 years of hands-on experience of higher education as an academic and specialist... More

Elle Freestone

International Manager, The University of Auckland

Duration: 40 mins
12:20 PM - 1:30 PM
Oceania (Expo Hall)

NETWORKING AND LUNCH

Duration: 1.17 hours
12:30 PM - 1:20 PM
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SIEBA NETWORKING LUNCH

Enjoy lunch with your school sector colleagues – and a place to sit! – at the SIEBA Networking Lunch. The Schools International Education Business Association (SIEBA) is pleased to welcome all school delegates to this informal networking lunch. There’s no speeches and no presentations – just a chance to connect with friends and colleagues from across the school sector while you eat your lunch. And did we mention a place to sit?

The SIEBA Networking Lunch is open to all representatives from the school sector. You do not need to be a member of SIEBA to attend. Please note that this is subject to capacity.

Duration: 50 mins
1:30 PM - 2:50 PM
Angus Rooms

Workshop: Tertiary product development for emerging futures

The ever-changing dynamics of emerging technologies and economies make international education an extremely vibrant sector.

In this interactive workshop we will explore a range of very real transformative future scenarios and collaboratively unlock their potential for attracting and engaging students.

The outcome is for participants to co-design a range of international education products that are relevant in an emerging future.

This workshop is for representatives from the tertiary sector. Numbers are limited.

Carl Pavletich

Carl Pavletich is a co-founder of Fabriko, a human centred design led studio that explores the... More

Duration: 1.33 hours
1:30 PM - 2:10 PM
Rangimarie Room 2

Tobitate! (Leap for Tomorrow) Japan Study Abroad Initiative: Opportunities for New Zealand providers

The Tobitate! (Leap for Tomorrow) Study Abroad Initiative encourages Japanese students to study overseas. It’s a key plank in the Japanese Government’s internationalisation efforts.

Tobitate! scholarships will be offered to approximately 1,500 high school and university students every year until 2020. Students are selected on the basis of having created an independent study abroad plan which outlines their passion and curiosity and has clear study objectives.

Students can use the scholarship to apply for a range of programmes, including high school courses, language schools, courses specialised in arts and sports, and volunteering. Students applying for the volunteering courses are also free to combine different activities, such as attending language schools in the morning and working at local kindergartens or charities in the afternoon.

In this breakout session, Ms Tomoko Nishikawa of Japan’s Ministry of Education, Culture, Science and Technology (MEXT) will:

  • outline the nature of the Tobitate! public-private scholarship scheme
  • discuss how to package your institution’s offerings to appeal to Tobitate! applicants, and
  • outline some successful case studies from Tobitate! New Zealand alumni.

Attend this session to find out more about Tobitate! and how your institution can best position itself to attract Tobitate! students.

Tomoko Nishikawa

Tomoko was born in Sapporo, raised in Kamakura, and currently resides in Tokyo with her husband... More

Daiji Kataoka

Daiji Kataoka, a Japanese teacher and the International Director at Wainuiomata High School,... More

Duration: 40 mins
1:30 PM - 2:10 PM
Rangimarie Room 1

Taking your story to market & our Māori point of difference

This presentation will provide you with some practical tips and insights to help develop your story for market as well as exploring the role Māori culture, character and content plays in our unique New Zealand story.

Presenter Karl Wixon is of Ngāi Tahu, Kāti Māmoe and Ngāti Toa Rangatira descent. He has been guiding the integration of Māori culture, character and content into some of our nation’s leading brand and story programmes including the New Zealand Story programme, Tourism NZs 100% PURE brand and campaign review, and now Education New Zealand. He works widely across the Māori economy and his work has taken him into China, Chile and Canada. His background in the education sector spans lecturing, programme development, and governance at school and tertiary levels.

Karl will be sharing some of his experience and insights to help you develop your story and win market favourability.

Karl Wixon

Karl Wixon is of Ngāi Tahu, Kāti Māmoe and Ngāti Toa Rangatira descent. He... More

Duration: 40 mins
1:30 PM - 2:10 PM
Amokura Gallery

Tūrangawaewae Pōkai Whenua: A Place to Stand, a World to Explore

International study deepens academic outcomes, creates long-term relationships and influences our worldview, and so in 2017 the University of Otago initiated the development of a unique experience for indigenous students at select partner universities.

Tūrangawaewae Pōkai Whenua / Indigenous Exchange Programme provides tauira Māori with the opportunity to study abroad while connecting with the local indigenous community; and also strengthens the connections between international indigenous students and local Māori .

The programme builds on existing institutional partnerships by focusing on the next generation of Māori leaders as well as engagement with local indigenous communities in New Zealand, Australia, Canada and the United States of America.

This presentation will outline how the Tūrangawaewae Pōkai Whenua / Indigenous Exchange Programme was developed, how it will operate, and its place within broader mobility and diversity initiatives at the University of Otago.

Jason Cushen

Jason Cushen is the Director, International at the University of Otago.  In his current... More

Claire Porima

Claire brings her multifaceted career experience to the University of Otago as Senior Project... More

Duration: 40 mins
1:30 PM - 2:10 PM
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Marketing while you sleep: Automating your lead capture and email marketing

Generic email newsletters aren’t enough anymore. Emails now have to be personalised to reflect interests and behaviour. It sounds difficult and expensive, but it’s less on both counts than you probably think.

Drawing upon the learnings from Massey University’s experience successfully implementing automated email marketing, this session will cover the basics of setting up a programme for your institution, including:

  • Setting up your system - choosing an email platform; leveraging existing solutions within your institution and choosing email templates.
  • Managing prospect data - what information to collect and how much to collect.
  • Sourcing leads - paid sources such as HotCourses versus free sources such as your website and events.
  • Producing engaging content - defining your audience; developing a content strategy; leveraging existing knowledge within your organisation; planning your student journey.
  • Reporting - the most useful metrics to track; how to track them and how to report on your success.
Julian Rosser

Julian has worked in university recruitment and marketing for over a decade, with experience in... More

Duration: 40 mins
1:30 PM - 2:10 PM
Soundings Theatre

StudyCare: A case study on using a shared service model to enhancing student experiences

We all want to create superlative experiences for our international students, but can get so bogged down in managing day-to-day operations that we never get beyond good ideas and best intentions. If only there was more time - and more money.

This session will provide a case study on how a group of Wellington private schools have attempted to turn their big student experience ideas into reality, through the development of a shared service model. As Guy will explain, the concept quickly developed into something much bigger.

Private schools can be highly independent and competitive, so getting a group together and agreeing to centralise services has not been without challenges. But it’s been worth it, with real benefits for students, parents, agents and the schools.

Guy Pascoe

Guy has been involved in international education for around 20 years, initially on the... More

Duration: 40 mins
2:10 PM - 2:50 PM
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From broadcast digital marketing to personalisation at scale: ENZ's digital lifecycle strategy

Over the last five years, digital channels have become the top two sources of influence on prospective students when they are thinking about studying overseas. At the same time, the digital marketing industry has moved from broadcast digital marketing, to personalising content, to personalisation at scale, aided by the smart use of data and artificial intelligence (AI). New Zealand has the opportunity to harness these trends to combine smart data with seamless student journeys to create a world-leading study destination brand.

In this session, Euan Howden, Education New Zealand’s Director Student Acquisition, and Paul Hickey, Managing Director of ENZ’s data partner SpeakData, will explain how ENZ’s data-driven attraction-to-advocacy lifecycle strategy is transforming the way New Zealand markets to international students. Find out more about ENZ’s digital strategy, including moves to personalisation and customisation driven by the smart use of data and artificial intelligence. Learn what we’ve done, where we’re going, and how you can engage as ENZ moves from broadcast digital marketing to personalisation at scale.

Euan Howden

Euan and his Student Acquistion team at Education New Zealnd focus on enabling the best possible... More

Paul Hickey

Paul is Managing Director at SpeakData, a specialist data agency created to help NZ companies... More

Duration: 40 mins
2:10 PM - 2:50 PM
Soundings Theatre

Forging alternative business models for New Zealand schools

In July 2017, SIEBA launched the Primary and Intermediate Schools Programme (PSP) and plans are underway for the launch of Business Services. These programmes offer business collaboration that allows schools to focus on their core business – the provision of high quality education and pastoral care for international students – and lets SIEBA take care of the business side of things. This session will share these programmes and take a look at how schools can benefit from alternative models of international student business to help grow and improve their international student programmes.

John van der Zwan

John is Executive Director for SIEBA and brings almost forty years’ experience in both... More

Duration: 40 mins
2:10 PM - 2:50 PM
Amokura Gallery

Nurturing global citizens locally: A Trans-Tasman odyssey

Victoria University of Wellington (VUW) and Macquarie University (MQ) have offered their respective extra-curricular global leadership programmes on each side of the Tasman for ten or more years.

This year, the universities are collaboratively assessing and reflecting on their programme aims to build global competency and foster global citizenship in our cohorts. They also aim to provide a strong platform for external agencies, community organisations, NGOs and diplomatic missions to regularly engage with their students and to deepen the universities’ intellectual influence in the region.

The benefits of these global leadership programmes are multifaceted. Beyond providing key differentiators within the market for recruitment teams, the programmes prepare students for an increasingly interconnected world through considered, meaningful and practical global engagement.

This kind of engagement takes MQ and VUW a step further than most universities by developing a globally, civic minded student body, heavily supported by the willing participation of academic staff, external partners, diplomatic missions, and the government, corporate, not-for-profit and community sectors.

This panel presentation will provide an overview of the aims and achievements of both these programmes. Focusing especially on the crucial question of graduate global competency, this trans-Tasman comparison will highlight how to pursue common goals of nurturing global citizenship in ways that respect and reflect local circumstances for sustained impact beyond graduation.

Amber Walters

Amber Walters manages the award-winning Victoria International Leadership Programme (VILP) at... More

Anneke Rowe Courtemanche

Anneke has over a decade of experience in the higher education sector and manages Australia's... More

Duration: 40 mins
2:10 PM - 2:50 PM
Rangimarie Room 1

Good yarns and tenacity: Building a global brand on a shoestring

Building a brand in one country is hard. Doing it in multiple countries, simultaneously, while competing with higher profile, better resourced education providers from the US and Europe can seem like the impossible task. It needn’t be.

A well-recognised brand helps to drive student recruitment and ensures that your institution is attracting first-rate candidates. A well-executed public relations strategy is one of the most effective ways to build brand presence. Better still, it’s incredibly cost effective, making it attractive to publicly funded institutions without vast marketing budgets.

Despite being an incredibly effective brand building tool, not many education providers globally are doing a very good job at truly harnessing the power of PR. This is good news. It means there is an opportunity to outperform better known international rivals in key recruitment markets.

In this presentation you will learn practical strategies for effectively building your brand in foreign countries. The advice will be implementable straight away and is based on what I have discovered over 18 years working in the global education marketplace.

I will provide tips on how to build a stronger presence than better known, more highly ranked competitors, and will focus on how to do this using only those internal resources at your disposal.

Caleb Hulme-Moir

Caleb Hulme-Moir is a public relations specialist who has worked extensively across Britain,... More

Duration: 40 mins
2:10 PM - 2:50 PM
Rangimarie Room 2

Viet Nam - Smelling the Coffee: Trends and opportunities in a dynamic market

New Zealand saw 9% growth in Vietnamese student numbers in 2017. Viet Nam is unquestionably an exciting market, and the appetite for international education remains insatiable.

But there are now many suitors competing for the affections of Vietnamese parents and students. Since 2012, the number of Vietnamese students in Japan has grown by a remarkable 1500%, from 4,000 to 60,000 students! And quality international education options delivered in Viet Nam, at a lower price point, are rapidly emerging.

So how do New Zealand providers protect and grow their position in this dynamic, competitive market? Come along and join former New Zealand Ambassador to Vietnam, Haike Manning for:

  • A unique perspective on current market trends;
  • A provocative assessment of the current New Zealand offering and approach, looking through ‘the other end of the telescope’; and,
  • Insights into how New Zealand providers might respond to the current and future market situation, including innovation in channels to market, enhanced in-market engagement and even the holy grail of TNE!
Haike Manning

Haike is former New Zealand Ambassador to Viet Nam (2012-2016). As Ambassador, Haike was... More

Duration: 40 mins
2:50 PM - 3:20 PM
Oceania (Expo Hall)

NETWORKING AND AFTERNOON TEA

Duration: 30 mins
3:20 PM - 4:10 PM
Soundings Theatre

From research to practice: Enhancing global competence through blended learning

Based on top-of-the-field research, Sentio developed a modular blended-learning (online/digital media with traditional classroom methods) curriculum, The Global Competence Certificate, to provide intercultural learning and global competence to incoming international students or outbound study abroad participants. The programme uses a “flipped” classroom approach plus peer learning supported by trained facilitators. It is currently being piloted by 5000+ sojourners, some of whom are using the online only version, while others are using a combination of online and offline.

In this session, we will share lessons learned during the development of this programme and discuss how research was applied to inform practice in each:

  • The importance of effective cultural mentoring and guided reflection by skilled individuals
  • The need to share culture-general frameworks and culture-specific content up-front (pre-departure)
  • Providing ongoing support to reinforce and apply concepts throughout the programme (before, during, and after) regardless of programme length
  • Including time for regular reflection in programme design, and
  • The necessity of a developmental approach (from less to more challenging intercultural growth opportunities, from more mono-cultural to more intercultural mindset development, etc.).
Bert Vercamer

Bert has a Master's Degree in both Economics from Ghent University (Belgium) and Intercultural... More

Duration: 50 mins
3:20 PM - 4:40 PM
Angus Rooms

Workshop: School product development for emerging futures

The ever-changing dynamics of emerging technologies and economies make international education an extremely vibrant sector.

In this interactive workshop we will explore a range of very real transformative future scenarios and collaboratively unlock their potential for attracting and engaging students.

The outcome is for participants to co-design a range of international education products that are relevant in an emerging future.

This workshop is for representitives from the school sector. Numbers are limited. 

Carl Pavletich

Carl Pavletich is a co-founder of Fabriko, a human centred design led studio that explores the... More

Duration: 1.33 hours
3:20 PM - 4:40 PM
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Schools Marketing mash-up

Complete your conference afternoon with a mash-up of essential marketing tips for schools that will keep you light on your feet and quick in your mind! This session will see you rotate around a series of stations in which you can engage with speakers and other delegates on different marketing-related topics.

This session comprises two parts. In the first part, attend up to four informal 15-minute sessions held on the following topics:

  1. Websites: A showcase of the best schools’ website international sections and why they work.
  2. Brochures: What does a great marketing brochure look like? Bring yours along to see how it stacks up.
  3. Market entry: A school marketer shares their experiences of successfully breaking into a new market and how they did it.
  4. Cultural dos and don’ts: Two separate mini-sessions sees agents share their tips on navigating cultural mores when marketing in their home countries.
  5. Student voice: School students from different countries talk about marketing media and how we can up-our-game from their perspective.

In the second part, come together with other delegates to ask further questions of the presenters and share what you have learned.

By attending this session you will gain a number of insights into some of the nuts and bolts that any school must grapple with when marketing internationally as well as connect with other school sector colleagues. This mash-up is the perfect way to end your conference day!

Jennifer Kirkham

Jennifer Kirkham is the Professional Learning and Development Operations Manager at SIEBA, the... More

Simon Hodge

Simon Hodge is the International Director at Hutt Valley High School, the largest school in the... More

Manami Isogane

Manami Isogane is a student support manager and co-owner of Yearbook Limited. Yearbook Limited... More

Holly Delves

Holly Delves is an international student consultant manager who is passionate about... More

Jason Pocock

Jason is passionate about Education and in particular ensuring that all learners have exposure... More

Kristen Meads

Kristen is an experienced Marketing & Communications specialist, having worked with... More

Duration: 1.33 hours
3:20 PM - 4:10 PM
Amokura Gallery

Inspiring global citizens panel discussion: How can we make a difference?

Students these days have endless opportunities to learn outside the classroom, try new things, and enrich their study experience by getting involved within the community. But how do we inspire these student leaders to become the next generation of global citizens, and how can we prepare them for the global workplace?

Laaunched in 2015, the Christchurch student experience programme has mentored 41 student ambassadors (both in tertiary and high school level) from 12 different countries including New Zealand. Student ambassadors take on a 12-month long internship which provides them opportunities such as being a city host to welcome new students and organizing volunteering activities for international students throughout the year.

They also have the opportunity to take part in a variety of internships that help them explore their potential and gain 21 central skills which prepare them for the global workplace. Among the group, six of them have gone on to full time jobs and many have said the internship has been beneficial in many aspects of their lives. Such benefits include getting out of their comfort zone, exploring their potential, and discovering who they want to be. One thing was certain, they all regarded it as a life-changing experience in their life here in New Zealand.

In this panel discussion, we invite three international student ambassadors to share their experiences of being an ambassador. We will share some key learnings and take-home messages from establishing a student ambassador programme. We will also discuss how to leverage existing resources, events and opportunities to help our international students engage more meaningfully within other communities outside of their classrooms.

Izzie Guo

Izzie Guo is passionate about making a difference to help international students reach their... More

Duration: 50 mins
3:20 PM - 4:10 PM
Rangimarie Room 2

Re-entry, migration and employability: Preparing students paths to global citizenship

Preparing students for their post-academic transition is becoming increasingly important for education providers to address. As the end of study initiates a student’s transition to being part of global society, it is important to consider how the student is developed and prepared for this transition.

This breakout session will draw from experience, research and action research to explore how students can be supported as they move from study to work to life. The session will focus on embedding helpful early preparation into learning and student life that, coupled with programmes to assist employability and post-academic transition near to graduation, can produce desirable outcomes for international graduates beyond the institution.

This session will be of value to education providers looking to enhance employment outcomes for their international graduates when they transition from study to work in New Zealand or back home. The value of such an approach is found in the enhanced levels of stakeholder appreciation, particularly from graduates and employers, and the knowledge that we have contributed to preparing our graduates to be effective global citizens.

Terry McGrath

Terry McGrath started his educational working life as a high school chemistry teacher... More

Duration: 50 mins
3:20 PM - 4:10 PM
Rangimarie Room 1

Data insight or overload? The power of collective international education benchmarking

How can comparative data help you make marketing investment decisions, improve the efficiency of your recruitment efforts or set reasonable goals for your outbound strategy?

The amount of data we have available to aid decision making is greater than ever seen before, but so are the challenges around ensuring we use it in a valuable way to make good decisions. The question is how can the data be used and how institutions can benefit from sharing data? Going beyond the theory of big data, this session will equip audiences to understand how to connect the dots in the complex world of data, how to lobby within their institution for data driven decision making and suggested frameworks for managing data.

During this session, we will also share the results from the latest benchmark of international education strategies developed for all New Zealand universities, as an example, on how comparative data can enhance institutional strategies and how the use of data can apply to your sector.

To complement the session, we will offer examples from other countries to highlight the power of collective benchmarking.

Keri Ramirez

Keri Ramirez is an Economist with 15 years’ experience in international education. He... More

Brett Berquist

Director International at the University of Auckland, Brett Berquist leads the international... More

Sharon Calvert

Sharon Calvert is the Director, International at the University of Waikato. She has over 17... More

Duration: 50 mins
4:10 PM - 4:20 PM

Free time to move between sessions

Duration: 10 mins
4:20 PM - 5:00 PM
Amokura Gallery

Hard Talk: Global employability panel discussion

Students expect to be prepared for the global workforce as part of their international education experience. Yet international students in New Zealand face barriers to access meaningful work opportunities which is a challenge to our reputation as a country that is rated so highly for preparing students for the future.

This panel session will peel back the layers of the issue and have some frank conversations about what we can do to lift the experience of student employability. The panel represents perspectives from the global and New Zealand contexts, as well as from students and employers.

How can we enhance the employability experience for our international students? Join the discussion with us.

Brett Berquist

Director International at the University of Auckland, Brett Berquist leads the international... More

Hayley Shields

Hayley leads the national Student Experience Strategy for Education New Zealand and is Chair of... More

Paul Hickey

Paul is Managing Director at SpeakData, a specialist data agency created to help NZ companies... More

Cate Gribble

Dr Cate Gribble is an internationally recognised expert in international higher education and... More

Eun Hoi Koo

Eun Hoi Koo, or better known as James, is a 24 year old entrepreneur from South Korea. James... More

Duration: 40 mins
4:20 PM - 5:00 PM
Soundings Theatre

Engaging education agents, our partners in New Zealand's success

The international education industry is heavily dependent on education agents, and these partners play a significant role in the sustainability and growth of our student enrolments. Education providers will already be experienced with managing an agent network and so this session is an opportunity to share best practice agent management and challenge tools and techniques providers are using to enhance their activities with education agents.

This session will explore:

  • How many agents is the right number to partner with?
  • What does a true partnership look like?
  • What motivators can be used?
  • How best to work with agents in a way that not only drives international enrolments but protects the integrity of the industry and, first and foremost, the best interests of students.
Marnie Watson

Marnie leads a dedicated team responsible for ACG Education's student recruitment, marketing,... More

Duration: 40 mins
4:20 PM - 5:00 PM
Rangimarie Room 1

Spotlight on Brazil: Finding your place in the sun

While many people believed the economic crisis would slow the Brazilian market, it has actually grown year-on-year. There are now over 300,000 Brazilians studying abroad and while Brazil is now New Zealand’s fifth largest source market – with 3,584 students choosing to study in New Zealand in 2017 – there is still a wealth of opportunity to be explored. Student enrolments are up in the English language and polytechnic sectors, but that growth has not yet been replicated in the high school and university sectors. Recognising the difficulty in achieving effective results, a number of universities and high schools are changing the way they approach the market.

In this unique panel discussion, join three academics, SIEBA, and an experienced Brazil-hand to hear how they are facing the challenge. Join them to explore:

  • New approaches to the market
  • What are Brazilian institutions, government agencies, students or agents looking for?
  • How can New Zealand providers adequately meet that demand?
  • Are there better ways to achieve success in the Brazilian market?
  • What are the opportunities in Brazil for New Zealand providers in 2019?

Following the panel discussion, you will have an opportunity to ask panellists questions on the variety of responses they have taken to achieving success in Brazil. By attending this session you will come away with a deeper understanding of the intricacies of doing business in Brazil and will have a better idea as to the opportunities that exist for your institution.

Kerry Taylor

On behalf of his College, he led a three-year academic engagement with Brazil, Colombia and... More

Robbie Pickford

Robbie Pickford is SIEBA’s Growth and Innovation Projects Manager. Her responsibilities... More

Silas Villas-Boas

Dr Silas Villas-Boas is an Associate Professor at the School of Biological Sciences, The... More

Douglas Pearce

Doug Pearce is Emeritus Professor of Tourism Management in the School of Management at Victoria... More

Wayne LIoyd

As Marketing Executive at the University of Auckland English Language Academy, Wayne is... More

Duration: 40 mins
4:20 PM - 5:00 PM
Rangimarie Room 2

An audience of 1 billion: Harnessing the power of WeChat in China

The position of China as the number one market for international student recruitment shows no signs of slipping, but how can we gain access to such a crucial yet tightly regulated market? Social media holds the key…

This interactive session will bring you up to speed in the fast-paced world of Chinese social media, with a focus on building a WeChat presence in China. From setting up an individual profile to launching and maintaining your own official subscription account, you’ll be given all the tools you need to plan your entry into the complex world of WeChat. Can you afford to be left behind?

Richard Witts

Originally from the United Kingdom, Richard has worked in the university sector for the past... More

Duration: 40 mins
4:50 PM - 5:00 PM

SESSIONS END

Duration: 10 mins
5:00 PM - 6:30 PM

FREE TIME

Duration: 1.5 hours
6:30 PM - 10:30 PM

NETWORKING DRINKS AND CONFERENCE DINNER

Duration: 4 hours
8:00 AM - 5:00 PM

EXPO HALL OPEN

Duration: 9 hours
9:00 AM - 9:05 AM

Insight plenary

Start Friday morning with a solid serving of insights in this plenary session featuring Miriama Kamo, Hon Chris Hipkins and Dr Shanton Chang.

Miriama Kamo

If you didn’t attend conference last year, you’ll likely recognise Miriama from her... More

Duration: 5 mins
9:05 AM - 9:10 AM

International student speaker

Duration: 5 mins
9:10 AM - 9:45 AM

Ministerial address

Hon Chris Hipkins will address delegates in his first NZIEC as Minister of Education. Join us to find out more from the Minister on his priorities for the international education portfolio.

Chris Hipkins

Chris Hipkins is Member of Parliament for Rimutaka. He is ranked seventh in the Cabinet and is... More

Duration: 35 mins
9:45 AM - 10:30 AM
Amokura Gallery

Insight Keynote: International student digital journeys

A lot of work has been done to map the experiences of international students when they move to new host countries, yet there is minimal understanding of the digital experiences of these students. While many education institutions continue to focus on facilitating a dynamic campus life through various activities and support services, what is often forgotten are the digital spaces that our international students occupy.

We know that people often rely on the online environment to shape their attitudes, approaches and decisions around many issues, from the mundane to the significant. In terms of international students, current digital practices and innovations tend to assume that these 'digital natives' will automatically adapt to the new digital environments of the host country. However the latest research in this space has shown otherwise.

This keynote address highlights research on the digital experiences of international students as they move across countries, with examples from students who have moved to the USA, Australia and the Netherlands. These examples have impacts on the way we deliver information and engage with international students, from the time they are deciding which country or institution to study at, their time in the host country, through to their time as alumni.

Shanton Chang

Associate Professor Shanton Chang became an international student at the age of 11 and continued... More

Duration: 45 mins
10:30 AM - 11:00 AM
Oceania (Expo Hall)

NETWORKING AND MORNING TEA

Duration: 30 mins
11:00 AM - 11:40 AM
Amokura Gallery

Global Citizenship Education and responsibility: A philosophical Approach

Linking global citizenship education (GCED) to principles of universal responsibility sets out a rationale for GCED – its purpose, practice, and aspirations. Behavioural characteristics and responsibility give legitimacy to global citizenship. While belonging to a moral community, as global citizens, we are entitled to live differently. At the same time it is vital is that we recognise the uniqueness of cultures and knowledge; communicate and take on the world’s problems and opportunities together.

In this session, learn how GCED prepares young people for their future studies and endeavours and meets the aspirations and requirements of the New Zealand Curriculum and the Sustainable Development Goals. Learn how GCED can provide a framework that links all areas of school life – academic, co-curricular, and pastoral care – and beyond to support lifelong learning.

Libby Giles

Libby Giles has been active in the promotion and development of global citizenship education... More

Duration: 40 mins
11:00 AM - 11:40 AM
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Preparing staff and students to handle situations when life goes wrong

International student wellbeing can be significantly impacted when things go wrong – even from small incidents. In such scenarios, prior preparation and understanding is key. This breakout session will provide insight into how you can prepare in advance to ensure the proficient handling of issues that can affect the well-being of international students.

In this session, we will explore a set of short case studies to appreciate the nature and level of training and experience that is helpful in staff development to be effective in handling situations when life goes wrong for our international students. You will also leave with templates to guide your own preparation, or the training of your staff, to ensure you are prepared for when things go wrong for your students.

Sylvia Hooker

Sylvia's interest in international students and different cultures was piqued when her family... More

Duration: 40 mins
11:00 AM - 11:40 AM
Rangimarie Room 1

Why alumni relations is integral to internationalisation

As institutions continue to globalise their strategic plans, education providers are motivated to find and engage former students distributed across countries and over continents. “International” or “global” alumni relations is the outreach to, and engagement of, these internationally-located alumni.

The purpose of international alumni relations is to leverage the support of this potential group of brand ambassadors. The cumulative effect of this will increase your global brand projection, boost international enrolment and fundraising, and create new employment opportunities for current students and recent graduates. It’s about making good use of the powerful resources you already have.

This session reviews six value propositions for global alumni relations and, after an interactive assessment exercise, encourages participants to prioritise their next steps for engaging an increasingly valuable constituency. The session closes with an open Q&A session.

Gretchen Dobson

With over 25 years of experience in higher education and constituent relations, Dr. Gretchen... More

Duration: 40 mins
11:15 AM - 11:55 AM
Soundings Theatre

Rukuhia Leadership Programme: A partnership with hapu to create unforgettable international student experiences

Undertake a deep dive with Ngāti Whātua Ōrākei to discover how values-based leadership created the economic renaissance of a Māori community and an unforgettable international student experience.

Study Auckland, ATEED has developed a unique partnership with the hapu of Ngāti Whātua Ōrākei to develop the Rukuhia Leadership Programme, an innovative leadership and cultural immersion programme designed especially for international students.

In this interactive session you will find out how the leaders of Ngāti Whātua Ōrākei incorporate their values of Manaakitanga, Kaitiakitanga, Whanaunagatanga and Tino Rangatiratanga to inform their stories from past, present and future. See how these values have enabled sustainable business leadership and informed unique digital storytelling. Hear first-hand from international students how these authentic experiences provided a powerful sense of belonging, connection and empowerment.

Henry Matthews

Henry Matthews is an experienced international business professional, having operated in... More

Beth Leyland

Beth is Business Development Manager at Study Auckland and has over 15 years’ experience... More

Duration: 40 mins
11:15 AM - 12:35 PM
Angus Rooms

Beyond the economic: How international education delivers broad value for New Zealand

Panel discussion and workshop

The value of our industry is typically expressed through economic metrics – it’s valued at $4.4 billion and supports more than 33,000 jobs across New Zealand. But what about the broader, more intangible value it delivers along academic, social and cultural lines? Earlier this year, Education New Zealand released a report titled Beyond the Economic: How international education delivers broad value for New Zealand which seeks to identify the broader value that international education delivers for New Zealand. The report identified community-based and socio-cultural benefits, as well as education benefits, resulting from the presence of international students in our education institutions and communities. Yet identifying, articulating and communicating this value to New Zealand communities remains a challenge.

In this panel discussion, hear from industry representatives as they discuss how we conceive, measure and articulate the broader value that international education delivers to our country. Join them to explore:

  • What do we mean by the ‘broader value’ of international education?
  • How can we measure our industry’s intangible value?
  • Are there better ways to conceive of ‘broader value’?
  • What challenges and limitations do we face in identifying and communicating industry value? What are current community perceptions of the international education industry?
  • How can we articulate and communicate the value of the industry to foster support across the country?

Following a moderated panel discussion, you will have an opportunity to ask panellists some questions before breaking to brainstorm innovative approaches our industry can employ to address some of the opportunities and challenges discussed. By attending this session you will come away with a deeper understanding as to the broader value that arises through international education, contribute to furthering the debate as to how we position our industry’s value in the future, and co-create approaches to communicating the value of international education within your institution and community.

John van der Zwan

John is Executive Director for SIEBA and brings almost forty years’ experience in both... More

Sahinde Pala

Sahinde Pala is a Business Development Manager in the Industry Development team at ENZ, based in... More

Emanuel Kalafatelis

Emanuel began his career in social and marketing research at the Heylen Research Centre, in... More

Victoria Spackman

Victoria Spackman is Director Creative and Director Te Auaha at Weltec and Whitireia... More

Song-Yi Baek

Duration: 1.33 hours
11:15 AM - 11:55 AM
Rangimarie Room 2

Mapping Generation Z: Attitudes Toward International Education Programmes

Mapping Generation Z is a truly global, first-of-its-kind report exploring the motivations for and hindrances to international study among the youngest generation, Generation Z. Conducted by AFS Intercultural Programs, the goal of this study is to reveal the perceptions of present-day teenagers (ages 13-18) on studying and living abroad, experiencing new ideas and immersing themselves in drastically different cultures than their own. How do various factors play into the student decision-making process for international education programmes?

Participants to this session will examine some of the key, most relevant and surprising findings including:

  • Cultural exploration as the main motivation to go abroad prevails in all global regions
  • Affordability remains a barrier to student mobility
  • Programme specifics emerge as the main choice influencing factors
  • Apprehensiveness about security tops the list of concerns.

The presentation will also elaborate on other aspects that most likely play a role in a prospective participant’s decision to undertake study abroad. These include a variety of influencing factors and actors, initial attitudes of destination countries, price sensitivity, and personal concerns. Those interested in creating and fine-tuning product offerings for Generation Z will benefit from insights shared during this session.

Hristo Banov

Hristo Banov was born and raised in Bulgaria and moved to the USA to attain his university... More

Duration: 40 mins
11:40 AM - 12:20 PM
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Critical incidents: A school sector response

The school sector is a unique sector of the export education industry. Students are young and as a result, schools carry an increased duty of care. Critical incidents relating to school age international students can range from accidents, illness, alleged breaches of the law, mental illness, privacy and many others.

This session will share a response framework specific to the requirements of the school sector that will support schools when things go wrong.

Robbie Pickford

Robbie Pickford is SIEBA’s Growth and Innovation Projects Manager. Her responsibilities... More

Duration: 40 mins
11:40 AM - 12:20 PM
Amokura Gallery

Harnessing the knowledge and skills to create Global Citizens

The new International Education Strategy includes ‘global citizens’ as one of three pillars, and aims to meet three objectives by 2030:

  • All students have the knowledge and skills they need to live, work and learn across national and cultural boundaries
  • International education provides stronger global connections, research links and partnerships
  • New Zealanders understand and embrace the benefits of international education.

This session will focus on how we can meet the first of these objectives by posing three questions:

  1. What do we mean by global citizenship?
  2. How can we leverage off international education to help domestic citizens gain the knowledge and skills they need to live, work and learn across national and cultural boundaries?
  3. How can we ensure that international students use their experience in New Zealand to gain the same knowledge and skills?
  4. This interactive session will be an opportunity to share thoughts, information and practical ways to create global citizens. Education agencies and the wider sector will be able to influence how we use the strategy to effectively prepare students for a globally connected world.
Karen Threadwell

Karen's policy career has spanned a number of agencies, focusing on employment and education... More

Duration: 40 mins
11:40 AM - 12:20 PM
Rangimarie Room 1

How the ultimate job interview helped put Wellington on the map: Marketing lessons we can all apply

In 2017 Wellington undertook a tech talent attraction campaign called LookSee Wellington. 100 candidates would be flown to Wellington for a week of interviews, tourism and networking. We targeted 5,000 entries but had over 1.8million! Along the journey there were plenty of mistakes and plenty of masterstrokes, with a good bit of luck in between.

In this interactive session, learn some of the practical steps you can apply to your own student marketing campaigns and be inspired to push them a little further. We’ll cover campaign inception, public relations, digital marketing and using tech that helps not hinders.

Brook Pannell

Brook is a marketing professional who has worked across many industries, including clothing,... More

Duration: 40 mins
11:55 AM - 12:35 PM
Rangimarie Room 2

Designing a product for the globe: Bachelor of Leadership for Change

Leading-edge education requires system-changing innovations on multiple levels. This presentation explores the development of a next generation programme to empower and inspire the next generation of global citizens for the next generation of work.

In a world that is characterised by uncertainty, exponential change, disruption, and different ways of doing business, there is a need for purpose-driven transformational education that develops learners’ capabilities to match the future of work. This requires the development of new approaches to education that are transformative, self-determined, regenerative and having global reach in both learning design and delivery.

In this paper we introduce a new approach to delivering bachelor’s-level learning that supports change makers to create their own emergent framework of practice in order to make real and ongoing impact. We first describe the design of the Bachelor of Leadership for Change and how human-centred design and heutagogical approaches support learning design for global education.

We describe initial learners’ experiences through their own voices and conclude with some reflections on challenges and future directions for the programme. We expect this new approach to increase the relevance of tertiary education to learners wanting to be purposeful change-makers in a global world of change.

Samuel Mann

Professor Samuel Mann teaches for Capable NZ Otago Polytechnic’s school specialising in... More

Duration: 40 mins
11:55 AM - 12:35 PM
Soundings Theatre

Redefining orientation programmes: The Education Tauranga approach

Communities are healthier, happier and more productive when newcomers are welcomed and participate fully in society and the local economy.

In this breakout session, Education Tauranga shares its experiences in developing a regional approach to international student engagement and their programme to ensure international students have a great experience during their time in the Bay of Plenty.

Education Tauranga re-defines your typical orientation programme, taking a regional approach to welcoming students, mitigating ‘culture shock’, and achieving smooth transition to life and study in Tauranga.

Anne Young

Anne Young is the Regional Manager for Education Tauranga and is responsible for actively... More

Melissa Gillingham

Melissa Gillingham was first introduced to the world of international education when she spent... More

Duration: 40 mins
12:20 PM - 1:30 PM
Oceania (Expo Hall)

NETWORKING AND LUNCH

Duration: 1.17 hours
12:30 PM - 1:20 PM
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Lunch panel: Exploring leadership journeys of women leaders in international education

In industries the world over, women leaders often operate outside of main power structures and have to find ways to navigate work relationships and pathways to reach their goals. International education is no different.

This panel of women international educators will explore how women navigate their careers in the international education industry. Responding to a series of questions, panellists will share lessons on what they have learned during their career pathways to senior leadership positions. They will share the challenges they have faced, the opportunities they have created and seized, and impart strategies they have used to succeed.

Join us for a stimulating panel discussion over lunch, as our panellists provide guidance and validation for women leaders in international education. Before and after the panel discussion, you will have the opportunity to connect with fellow delegates at this sit-down lunch.

Note: Attendance at this lunch is not restricted to women. Indeed, men are encouraged to attend this session to hear more about the experiences of women within the international education industry, and learn approaches and strategies that can support current and future women leaders.

Numbers are restricted

Ainslie Moore

As Deputy Director International Operations at the University of Auckland, Ainslie Moore leads... More

Hayley Shields

Hayley leads the national Student Experience Strategy for Education New Zealand and is Chair of... More

Lisa Futschek

Lisa joined ENZ in 2013 after an 18-year diplomatic career with MFAT, including postings as... More

Duration: 50 mins
1:30 PM - 2:10 PM
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On the joys and challenges of being a homestay Mum to 51 daughters

Every year, thousands of Kiwi families open their homes to students from around the world. Their willingness to do so underpins the success of our sector. In this session, hear from a Wellington-based homestay mum who opened her home and family to 51 teenage girls.

Susan (Sue) Wallis, husband Rusty, and their three boys began hosting students in 1997. Over the following 20 years, the family hosted students from Brazil, China, Chile, South Korea, Germany, Japan, Mexico, Italy, Spain, Switzerland and Thailand. Highs, lows, and humorous lost-in-translation moments all ensued.

In this session, Sue will traverse her family’s experience in hosting students from many different countries and cultures around the world. She will talk about why she was motivated to become a host, outline some of the benefits and challenges she encountered along the way, and discuss how the experience impacted her family. Sue will also provide suggestions for managers of homestay programmes in dealing with homestay families.

Sue notes that hosting exchange students opened up the world for her family: “I can't think of the word to really describe how enriching the whole experience is.” To this day, Sue and her family remain in touch with almost all of their hosted students.

Susan Wallis

Over a period of 20 years, Susan (Sue) Wallis has been a homestay mother to 51 teenage girls.... More

Duration: 40 mins
1:30 PM - 2:10 PM
Rangimarie Room 2

Talent Hub: Improving international student experience through meaningful industry engagement

Louise and Simon run Talent Hub, an industry-focused international student and graduate industry connection programme for ChristchurchNZ, the Economic Development and Visitor Attraction Agency for Christchurch.

Since 2016, Talent Hub has expanded in scope, and Louise and Simon now:

  • Run a programme training 120+ international students per year, placing over a third into internships and half into work
  • Are engaged by the Ministry of Business, Innovation and Employment to place 40 students per year into regional Canterbury
  • Assist and bolster existing intern programmes within tertiary institutions and support the creation of new programmes
  • Create and bolster existing student and industry networking events
  • Identify projects for postgraduate application in tertiary, working with Callaghan Innovation
  • Are scoping the development of a city-wide business and graduate connection platform.

This session workshop discusses what ChristchurchNZ has done to encourage those in the tertiary and private sectors to create deep engagement – turning industry connection into a valued business tool. Keeping an open, flexible mindset and being focused on industry has grown Talent Hub into a multi-faceted resource. This has provided business with something they trust and participate in, which as a byproduct, creates the opportunities international students are seeking. Attend to gain insight into this unique programme and identify potential lessons for your own institution and region.

Louise Hawkins

Louise Hawkins is Manager of Future Skills and Talent at ChristchurchNZ. Her role includes... More

Duration: 40 mins
1:30 PM - 2:10 PM
Angus Rooms

Roundtable with US Study Abroad Professionals

The US market has gone from strength-to-strength over the last four years with growing numbers of study abroad students choosing New Zealand. Study abroad professionals are one of the keys to understanding the complex US market. This session will involve a roundtable discussion with a group of American study abroad professionals in New Zealand to learn more about the New Zealand offering.

You will gain first-hand insights from their experience of the profession, as well as dig into how they work with stakeholders across their campus to increase both numbers and the diversity of the students going offshore (sex, ethnicity, and programme of study). You’ll also discuss how the overarching goals of US study abroad filter down to their campus, and learn about how they work with students used to a high level of support.

Amy Rutherford

Amy Rutherford is passionate about international education. She’s been an international... More

Duration: 40 mins
1:30 PM - 2:10 PM
Amokura Gallery

Unpacking the International Education Strategy

The launch of the New Zealand International Education Strategy (NZIES) sets a direction for the future of international education in New Zealand. It builds on our world-class education system to make sure that international education provides a high-quality education experience for international students, while increasing economic, social and cultural benefits for all New Zealanders.

This breakout session involves lead officials from Education New Zealand and the Ministry of Education who will unpack key elements of the strategy. They will also discuss what the strategy means for the sector, and what the sector can expect from government through this strategy.

John Goulter

John joined ENZ in December 2013. He has broad experience in government relations, issues... More

Kate West

Kate West joined the Ministry of Education as Senior Manager International Education Policy in... More

Duration: 40 mins
1:30 PM - 2:10 PM
Soundings Theatre

Improving integration of international students

“As an international student, I feel like an outsider in New Zealand. There is almost no opportunity to integrate or socialise with the locals, not even classmates”. - Student from Thailand

Alone and 10,000km from home, the ability to integrate, particularly into the host culture, can make or break an international student experience. While New Zealand is frequently promoted as and considered to be a friendly and welcoming study destination, to what extent is this true? How satisfied are international students with making friends from New Zealand? How satisfied are they with opportunities to experience New Zealand culture? With making good contacts for the future? Are certain groups of students more or less satisfied?

Using results from the International Student Barometer (ISB), this session will address the questions above, and explore why international students’ satisfaction with integration matters to individual institutions and the New Zealand international education industry as a whole. We’ll discuss challenges with integration and hear from two sector representatives how specific initiatives at their institution have helped in improving integration of their international students. Drawing on this, delegates will then have the opportunity to discuss and exchange ideas on optimising integration for their own international students.

Kyla Steenhart

Kyla Steenhart leads on i-graduate's work with universities, ITPs, schools, private providers... More

Jason Cushen

Jason Cushen is the Director, International at the University of Otago.  In his current... More

Beth Knowles

Beth Knowles has almost 30 years’ experience in the international education area and has... More

Duration: 40 mins
1:30 PM - 2:10 PM
Rangimarie Room 1

Scanning the landscape in complex times: What does the future hold?

Exponential technologies, globalisation and planetary changes are already impacting on our lives. In order to stay relevant you must be able to scan the environment constantly and be prepared to pivot.

This presentation will explore the global trends that are affecting education and business and consider what this means for the international market.

How will you prepare your students for this world? What new opportunities exist? How will you grow the story of New Zealand as a leader in international education?

Cheryl Doig

Cheryl is a leadership futurist who sees exponential technologies as an opportunity to amplify... More

Duration: 40 mins
2:10 PM - 2:50 PM
Rangimarie Room 1

High tide ahead: When the global supply of quality international education exceeds global demand

Over the last five years, there has been unprecedented global demand for quality international education. Although there is a lot of competition for good students, ultimately there are more students than places available globally. As a result of this ‘rising tide’, New Zealand, like its key competitors has seen the benefits of strong growth in international student enrolments.

While global growth in outbound student mobility is expected to continue in the short to medium term, in the longer term an ageing population in China and an increase in the supply of quality education from non-traditional competitors will likely see an inflection point in seven to ten years where global over-demand is replaced by global over-supply.

The qualities required to succeed in this new market dynamic – such as customer-centricity, a connected system, deep and enduring relationships and a strong and clear value proposition – look quite different to the qualities required to succeed in the current over-demand market.

In this session, we will outline the key findings from Education New Zealand’s recent strategic scan of the global international education environment and examine the implications these have for New Zealand. Come and join in the discussion as to what these market shifts will mean for the future success of our industry.

Clive Jones

Clive Jones joined ENZ in November 2012, coming from a role as Deputy Chief Executive at the... More

Duration: 40 mins
2:10 PM - 2:50 PM
Amokura Gallery

Immigration New Zealand update

Immigration settings and operations are a key part of ensuring the international education sector continues to attract students for study in New Zealand. Facilitating genuine students and maintaining the integrity of the immigration system is a constant balancing act. This session will update delegates on both policy and products.

Celia Coombes

Celia Coombes leads Immigration New Zealand (INZ)’s engagement with the education industry... More

Duration: 40 mins
2:10 PM - 2:50 PM
Soundings Theatre

The X factor: What makes student eXperience eXceptional!

In the quest for a deeper understanding of the international student experience in New Zealand, ENZ commissioned Kantar TNS to conduct national research in 2017.

Through this research, we discovered what drives student experience, how experience changes throughout the student journey, and which factors have the most impact.

This session will unpack what students told us, what our strengths and challenges are, and how we can contribute to a great student experience that delivers on our brand promise for all students – wherever they choose to study in New Zealand.

Jason Cate

Jason has worked in and around the customer insights industry for over 20 years, the last... More

Hayley Shields

Hayley leads the national Student Experience Strategy for Education New Zealand and is Chair of... More

Duration: 40 mins
2:10 PM - 2:50 PM
Angus Rooms

Developing partnerships between ITPs and US institutions

This session is aimed at representatives of institutes of technology and polytechnics (ITPs) interested in developing further partnerships in the US market. It will be led by three American University graduate students who completed their master’s capstone project on the topic: “Developing Partnerships between ITPs and US institutions”. The session will outline the findings from the capstone project, focusing on a framework developed by the students while examining partnership development between New Zealand and US institutions.

You will debate the challenges on both sides in partnership development; look at pathways for building mutual understanding and strategies for effective partnership development between institutions; and discuss targeted recommendations.

Kelly Parshall

Kelly Parshall is a second-year graduate student at American University studying global... More

Alma Burke

Alma is a second-year graduate student at American University studying Global Media with a... More

DeNay Adams

DeNay Adams is a second-year student in international development, with concentrations in health... More

Duration: 40 mins
2:10 PM - 2:50 PM
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The missing piece: Supporting host families to double our impact

While research suggests that host families play a crucial role in study abroad programmes, and in particular in making students feel valued and welcomed in our communities, the role that host families play and the learning outcomes they gain from the experience are largely unexplored.

In this presentation, we will explore existing research about the part host families play in international education, and the impact that host-participant relationships can have in students’ and hosts’ experiences. It will address the challenges and opportunities that engaging host families pose, both in terms of fostering their own professional development and aiding their role as key cultural informants and facilitators for the people they are hosting. We will then investigate best practices, in order to make sure we double up impact when helping people develop intercultural competence.

Based on the AFS Intercultural Programs Host Family Intercultural Learning Journey, you will leave with practical approaches and activities to be used before, during and after the intercultural experience.

Carla Rey Vasquez

Carla has a Masters degree in Cultural Anthropology from Victoria University of Wellington.... More

Duration: 40 mins
2:10 PM - 2:50 PM
Rangimarie Room 2

Government, university and internship provider: When three is not a crowd

While the value of learning abroad has been well known to those in the United States since the University of Delaware sent their first students on a study abroad tour in 1923, in New Zealand this is a more recent phenomenon.

New Zealanders traditionally travel abroad on their Big OE (Overseas Experience) after university. The challenge all New Zealand institutions face is to change our culture so that Kiwi students consider learning abroad, including through global internships, while still students rather than as graduates.

This session will explore the role that government, universities and internship providers can play in driving cultural change in how New Zealand students engage with their future employability – specifically through government-funded, university-led, global internships.

The New Zealand government is driving opportunity through the Prime Minister’s Scholarships for Asia and Latin America, which provide generous funding for student to learn abroad – including for global internships. The government, through signaling the value they place on global internships and their willingness to fund students to have these experiences have enabled universities to promote and support students to intern abroad.

This session will detail the Education New Zealand, University of Auckland and Academic Internship Group collaboration to deliver internships in Mumbai as a case study illustrating the power and potential of three-way collaboration. It will include panel presentations from all three partners on the drivers for each party in collaborating as well as discussion on the challenges and successes of the project.

Ainslie Moore

As Deputy Director International Operations at the University of Auckland, Ainslie Moore leads... More

Christine Roberts

Christine has an extensive background in tertiary education management (ITP and PTE), has... More

Catherine Stephens

Catherine is the Manager of Career Development and Employment Services (CDES) at the University... More

Kate Moore

Kate Moore is an international educator energized by our changing world of work and how we... More

Duration: 40 mins
2:50 PM - 3:20 PM
Oceania (Expo Hall)

NETWORKING AND AFTERNOON TEA

Duration: 30 mins
3:20 PM - 3:25 PM
Amokura Gallery

Closing plenary

Join Miriama Kamo and our final speakers as we start to draw two days of discussions to a close. Learn how to use partnerships to expand your impact, find out when and where NZIEC 2019 will be held, and join our resident NZIEC 2018 poet as she wraps up our annual hui.

Miriama Kamo

If you didn’t attend conference last year, you’ll likely recognise Miriama from her... More

Duration: 5 mins
3:25 PM - 3:30 PM
Amokura Gallery

International student speaker

Duration: 5 mins
3:30 PM - 4:10 PM
Amokura Gallery

Closing Keynote: Partnering for global success

In today’s business environment it’s essential that companies and organisations embrace partnerships as they are the key to resilience and growth. Leading national and global companies are forging relationships with others to expand their impact and gain competitive advantage.

In this closing keynote, Anna Curzon, Chief Partner Officer, will draw on the Xero experience in developing partnerships to foster a globally competitive ecosystem. The cloud-based accounting software company has forged partnerships with its customers, partners and others to push innovation forward, resulting in a platform with 1.4 million subscribers in more than 180 countries. Xero’s partnership approach has helped it become one of the fastest growing software services companies globally and meant it was identified by Forbes as the World’s Most Innovative Growth Company in 2014 and 2015.

Anna will outline ways in which Xero has approached partnerships to drive its business and overcome challenges. You will leave the conference inspired with new ideas and ways in which your organisation can consider partnering with others to expand your impact.

Anna Curzon

Anna Curzon is Chief Partner Officer at Xero, New Zealand’s cloud-based accounting... More

Duration: 40 mins
4:10 PM - 4:20 PM
Amokura Gallery

Announcement of NZIEC 2019

Duration: 10 mins
4:20 PM - 4:30 PM
Amokura Gallery

It's a wrap...

Duration: 10 mins
4:30 PM - 5:00 PM
Amokura Gallery

CONFERENCE CLOSE

Conference close and final networking opportunity

Duration: 30 mins